There is a very specific kind of shame spiral that happens with email. You invest in your branding, you finally get a website you are obsessed with, your Instagram grid looks on-brand and beautiful, and then you open your email platform and it looks like a corporate newsletter from 2011. Yikes. You know email is […]

I don’t know about you, but once you become a business owner and realize you need email marketing and you start diving into the world of email platforms, it gets real complicated real fast. Like, I just want to send emails to my audience, easily segment them, and have a few automated workflows for my […]

Remember when you first launched your business and put together that DIY website? It was all you needed at the beginning—a cozy little corner of the internet to showcase your offers. But now you’re playing in the big leagues, aiming for clients who are looking for the crème de la crème—yeah, they’re looking for you. […]